Underwear, apparel, and lifestyle essentials to enhance your routine.

ELEVATE YOUR ROUTINE

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slider image slider_item_wTHpHB
THE FREETHINKER BOXER BRIEF

Legendary, luxurious

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slider image slider_item_UkzzwM
SOFT, DURABLE, SUSTAINABLE ITALIAN MICROMODAL

THE FREETHINKER BOXER BRIEF

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slider image slider_item_fWwcGi
NAKED COLD PLUNGE & SAUNA SHORT
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Strength in Routine

Routine and self-care are not luxuries.

They are intentional choices that elevate one’s lifestyle.

By creating consistent rituals of rest, movement, and nourishment, we build the foundation for resilience, clarity, strength, and vitality.

Shop our routine-centric products and find new ways to live better. Read HABITUAL to optimize your routine.

THE SHIRO T-SHIRT

100% Supima cotton with a natural, mechanical stretch

Tailored fit and silky smooth hand feel

Knitted in Japan at a factory in operation since 1864

Finely finished, for a clean, polished look

Slit detail on bottom hem

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slider image slider_item_Mej3ym
LOUNGEWEAR COLLECTION

Recover, repeat.

TRANSITION HOODIE & SWEATPANTS

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slider image slider_item_CwawNU

HABIT HEAVYWEIGHT T-SHIRT,
TRANISTION SWEATPANTS

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slider image slider_item_akVjBN

TRANSITION CREWNECK & SWEATPANTS

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Turn Fear Into Courage: A Brief Guide to the Cold Plunge

Turn Fear Into Courage: A Brief Guide to the Cold Plunge

The practice isn’t about the cold. It’s about learning to act. Some things become over-scienced. ...
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A Creative Reset: How I Begin the Year

A Creative Reset: How I Begin the Year

The New Year never starts for me with noise. It starts with space. Each year,...
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Hesitation Kills More Dreams Than Failure

Hesitation Kills More Dreams Than Failure

How three long-term projects collided into one chaotic two-week stretch, and what it taught me...
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A Simple Guide to Men's Skin Care - Naked Revival and The American Boxer

A Simple Guide to Men's Skin Care - Naked Revival and The American Boxer

Most guys, at least a good chunk of them in every circle we move in,...
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What Customers Are Saying

Ben C.

My go-to pair.

If my best suit is going on, so are these underwear.

Darius K.

She loves them as much as I do.

My wife was never very pleased with my loose and saggy boxer briefs. When I picked up some Nakeds she was pleasantly surprised.

Evan V.

Great Inspo

My routine is the cornerstone of my day. It literally sets the tone for everything to come. I found Naked's process helps separate the signal from the noise with some great inspo.

Josh S.

My go-to pair.

An absolute favourite in my weekly rotation. Comfy. Fits well. A must in my rotation.

Mario B.

Simple & Impactful

I’m always looking for ways to elevate my routine. I like to keep things simple and impactful, just a few essential things that I think will keep me growing. I love that Naked Revival offers this, and the great underwear doesn't hurt either!

Rick P.

Different Strokes.

Honestly, I alway had a morning routine. But Naked Revival made it funner. It gave me a place to tinker with what I think will work best and what won’t. I love going in and checking out the different lifestyles to see what suits me.

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