Joel meets with long time friends and influential figures in his life… Will their handshake deal for $15,000,000 be enough to get started?

Joel rallies his team, including the enigmatic Amber Lee. They will need to fake it till they make it, planning their strategy for raising funds. We see the team as they work through what this “Brand” will be.

In Palm Springs, Joel encounters a di erent challenge. He runs out of gas on ghis way to Palm Desert for another investor pitch, this time to Michael Townsend. Here he shares his lessons on the art of the pitch and what investors want.

Joel travels to Tokyo in search of the perfect cotton fabric and lessons in the famed Japanese mastery, but financial troubles back at home threaten to shut everything down.

The team prepares for a photoshoot while Joel grapples with insecurity, balancing work and family. The episode explores the ethos of working for passion, not just results, and hints at market instability. We also spend the day on set with Amber-Lee as she works through minimal budget for a Premium Brand. Things get heated while the team explores beauty themes and what boundaries they can push.

Devastation and heartbreak ensue as Joel’s credit cards max out and his truck breaks down. All these setbacks don’t seem to matter as the sudden suicide of a team member on the show rocks the team to its core.

Joel meet with legendary life coach and speaker Dov Baron. They dissect Joel’s motivations amidst financial setbacks. The episode showcases the unpredictability of being a founder and the impact it can have on you mind long term. What lays in Joel’s subconciousness may signal the end of Naked Revival

Joel's declaration to burn the ships symbolizes his unwavering commitment. The team completes their product and explores new funding avenues. When a big investor comes back to the table, Joel learns the valuable lesson that a consistent strategy, even in a tough economy, is better than a perfect one.

Joel goes to Toronto to meet with the first investors, the Beatrix Society, at their co ee shop, which is in the middle of a brand change. Joel also visits more factories, jumps onto a Podcast, meets potential investors, as well as his new marketing team. We are on the eve of launching the REG CF Campaign, as we get closer to the product being launched.

From Las Vegas to Toronto, Vancouver to Tokyo, the audience receives a master class in production process, value of hard work, and the dark side of apparel manufacturing. Joel visits an old friend and supplier to commission premium packaging for Naked Revival. To show their commitment, Joel & Janna get tattoos, but does the team follow suit?

The team reunites to air frustrations, rekindle their spirits, and strategize social media communications. Joel and Amber Lee find alignment in nature as a true luxury. The team discusses the benefits and challenges building a company in a digital, nomadic, and post-pandemic world.

After an exhausting sprint to get ready for Joel’s appearance on “Japan’s Shark Tank” - Reiwa No Tora - he heads back to Tokyo for the pitch of his life! Will his third time on a pitch show be the charm?

Feel the heart pumping intensity as Joel steps on Japan’s biggest stage for entrepreneurs! Do the ‘Money Tigers’ eat him alive?