About Naked Revival
Self care, routines, and rituals are as old as humans.
They are a way to cultivate the self, prepare for important events, and gather together in community.
They are a way to cultivate the self, prepare for important events, and gather together in community.
At Naked Revival, we recognize the overwhelming amount of noise and distractions in today’s world, finding products or routines that truly cater to your individual needs can be challenging. That's why we're dedicated to cutting through the noise and providing essential products that enhance your lifestyle and encourage you to unleash your potential.
Whether you're focused on physical, spiritual, or intellectual growth, our curated lifestyle-centric routines offer you a more streamlined approach to living a fulfilled, holistic lifestyle.
From lifestyle essentials to luxury apparel, as a part of our community, you'll have the opportunity to be among the first to experience our range of products and resources designed specifically for your lifestyle and thoughtfully selected to elevate your wellness journey.
The Naked Philosophy
Meet the Founder, Joel Primus
Joel's wellness routines were born out of elite long distance running, and the desire for holistic wellness.
Meet the Founder, Joel Primus
Joel's wellness routines were born out of elite long distance running, and the desire for holistic wellness.
As an elite youth long-distance runner Joel won championships, earned a NCAA DIV1 scholarship, and represented Canada at the World Youth Games.
His training regime was complemented by resistance training, yoga, cold therapy and contrast showers, along with a focus on nutrition and supplementation.
After suffering a career ending injury, on a trip to Peru, Joel discovered the incredible softness of Pima cotton. he was inspired to make underwear so comfortable you feel naked when they're on.
At 19 years old, Joel founded Naked Underwear. The first was pair sewn by a friend on their dining room table.
Joel's appearance on Dragon’s Den was one of the top rated episodes of all time, though none of Dragons invested. Naked Underwear quickly established itself as a recognizable brand with retail distribution at Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdales. The underwear worn by many different celebrities and brand ambassadors, and launched.
Naked Underwear then completed a merger with Australian-based industry powerhouse, Bendon Lingerie.
Joel was named one of the inaugural BC Business Top 30 under 30 Entrepreneurs in 2014. He became an author, strategic advisor and award winning documentary filmmaker.
After many years of hard work and Bendon discontinuing the coverted underwear, Joel decided it was time for a revival.
Naked Revival is the rebirth of Naked Underwear, built from Joel's vision of elevated self-care.
With improved underwear design and an expanded product offering with a lifestyle-centric approach, Naked Revival's goal is to help people elevate their lifestyle with curated routines.