Underwear, apparel, and lifestyle essentials to enhance your routine.

ELEVATE YOUR ROUTINE

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THE SHIRO T-SHIRT

A tailored fit, perfect for day or night.

100% Supima cotton. Made in Japan.

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Strength in Routine

Routine and self-care are not luxuries.

They are intentional choices that elevate one’s lifestyle.

By creating consistent rituals of rest, movement, and nourishment, we build the foundation for resilience, clarity, strength, and vitality.

Shop our routine-centric products and find new ways to live better. Read HABITUAL to optimize your routine.

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slider image slider_item_wTHpHB
THE FREETHINKER BOXER BRIEF

Legendary, luxurious

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slider image slider_item_UkzzwM
SOFT, DURABLE, SUSTAINABLE ITALIAN MICROMODAL

THE FREETHINKER BOXER BRIEF

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slider image slider_item_fWwcGi
NAKED COLD PLUNGE & SAUNA SHORT
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slider image slider_item_Mej3ym
LOUNGEWEAR COLLECTION

Recover, repeat.

TRANSITION HOODIE & SWEATPANTS

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slider image slider_item_CwawNU

HABIT HEAVYWEIGHT T-SHIRT,
TRANISTION SWEATPANTS

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slider image slider_item_akVjBN

TRANSITION CREWNECK & SWEATPANTS

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Coffee: The Original Nootropic

Coffee: The Original Nootropic

Most mornings start the same way: quiet, half-lit, a body not yet ready to be...
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24 Hours in Amman: A One-Day Travel Guide

24 Hours in Amman: A One-Day Travel Guide

The first smell that greeted me in Amman was tobacco. The second, aftershave. Both hit...
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The Good News About Morning Routines & Skincare Routines for Men

The Good News About Morning Routines & Skincare Routines for Men

Is a Morning Routine for Men Just Vanity? Is a morning routine or skincare routine...
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Turn Fear Into Courage: A Brief Guide to the Cold Plunge

Turn Fear Into Courage: A Brief Guide to the Cold Plunge

The practice isn’t about the cold. It’s about learning to act. Some things become over-scienced. ...
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What Customers Are Saying

Ben C.

My go-to pair.

If my best suit is going on, so are these underwear.

Darius K.

She loves them as much as I do.

My wife was never very pleased with my loose and saggy boxer briefs. When I picked up some Nakeds she was pleasantly surprised.

Evan V.

Great Inspo

My routine is the cornerstone of my day. It literally sets the tone for everything to come. I found Naked's process helps separate the signal from the noise with some great inspo.

Josh S.

My go-to pair.

An absolute favourite in my weekly rotation. Comfy. Fits well. A must in my rotation.

Mario B.

Simple & Impactful

I’m always looking for ways to elevate my routine. I like to keep things simple and impactful, just a few essential things that I think will keep me growing. I love that Naked Revival offers this, and the great underwear doesn't hurt either!

Rick P.

Different Strokes.

Honestly, I alway had a morning routine. But Naked Revival made it funner. It gave me a place to tinker with what I think will work best and what won’t. I love going in and checking out the different lifestyles to see what suits me.

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