Joel Primus, Founder & CEO of Naked Revival, impresses Toras in Japan, becoming the first North American to appear on Tushan No Tora.
Tokyo, Japan – September 25, 2024 – Naked Revival (the “Company”) is pleased to announce that, after a successful appearance on the season finale of Tushan No Tora, its inaugural collection of men’s luxury underwear has been selected to be sold on the Reiwa No Tora ecommerce site in Japan.
Watch: https://www.youtube.com/watch?v=onSorfMVk9g
Tushan No Tora (Tiger of E-commerce) is a companion show to the popular YouTube program Reiwa no Tora where businesses pitch the Toras in hopes they’ll purchase their products and select them to sell on their ecommerce site in Japan.
Joel Primus, Founder & CEO of Naked Revival, a novel lifestyle brand that provides unique wellness routines and premium products, pitched the Toras his men’s luxury underwear that features a sleek, minimalistic design and using breathable, weightless fabrics from Italy and Japan.
After a tough questioning period by the Toras through translator, Mia Hayashi, all five Toras were impressed and agreed to purchase at least seven pairs each, one for each day of the week, and invited Naked Revival to be sold on the Reiwa No Tora ecommerce site in Japan.
“It was on honor to appear in front of the Toras and I’m glad they saw our vision of creating quality, luxury products in Japan for both men and women,” said Primus. “I look forward to spending more time in Japan and would like to thank the Toras for their hospitality.”
Primus became the first North American to appear on the show at the suggestion of Takashi Sasaki, CEO of Relive Inc., a popular Japanese clothing line. Takashi met Primus on a recent trip to Vancouver and suggested he apply to pitch the Toras.
“I was really impressed with Joel’s passion for Japanese culture and products and thought he’d be a great fit to pitch the Toras, with his quality, luxury underwear,” said Takashi, who appeared as a guest of the Toras on the season finale and is a past contestant himself.
From a young age, while growing up in Canada, Primus was inspired by Japanese culture and has always been fascinated with everything the Japanese did.
When he first visited Japan, Primus immediately fell in love with the country and its kind and hospitable people. This led to him making t-shirts with Japanese partners.
“Whether it was food, tech, art or architecture, it seemed like there is always quality without compromise in Japan,” said Primus. “I want to apply those same values to Naked Revival and work together with the Japanese people.”
Thanks to his appearance on Tushan No Tora, Primus now has world-wide experience with Toras, Dragons and Sharks. He has also appeared on CBC’s Dragon’s Den in Canada and consulted with Daymond John from ABC’s Shark Tank in America.
Naked Revival has also worked with Andrew Garfield’s Amazing Spiderman, collaborated with NBA super star and fashion icon Dwyane Wade and has achieved retail distribution through high-end stores like Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdale’s.
Primus and Naked Revival are committed to supporting and preserving the art of craftsmanship, invaluable knowledge, and incredible skill sets embodying the Japanese philosophy of Kaizen—constantly striving for mastery and improvement in every aspect of our work.
Naked Revival’s inaugural collection of men’s luxury underwear is now available in Japan at: https://nakedrevival.base.shop/. The company is also working to expand its product portfolio to include women's underwear, male and female loungewear lines, and other wellness and cosmetic products.
To learn more about Naked Revival and purchase products visit: https://nakedrevival.com/.
About Naked Revival
Founded in 2023 by Joel Primus, Naked Revival is the evolution of the original Naked Brand Group, which gained widespread recognition after appearing on CBC’s Dragon’s Den and achieving retail distribution through high-end stores like Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdale’s. Today, Naked Revival is selling its inaugural collection of men’s underwear, offering luxury without compromise. With a lifestyle-centric approach to wellness, Naked Revival is offering thoughtfully curated products, resources, and experiences, each meticulously tailored to individual needs and preferences. The company is now working to expand its product portfolio to include women's underwear, male and female loungewear lines, and other wellness products. As part of its strategy to evolve the consumer wellness experience, Naked Revival is collaborating with high-growth brands in complementary categories to offer a complete wellness solution.
For more information, visit https://nakedrevival.com/ or follow @nakedrevival on Instagram.
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